It's safe to say that in the 1890s, no one would have been able to tell that the 501® jean had started a revolution in style.
From its humble beginnings being worn by miners in San Francisco, to spearheading a new age of fashion in the 1950s, the 501® has become a fashion and cultural icon. It is the benchmark that all other jeans are compared to.
We're commemorating 140 years of the 501® and we have lots in store for you to drum up the revelry! Take a look at how the rest of the world is celebrating the 501®.